Questions that keep coming up

No. We do not audit sites, take on client work, sell software or run campaigns. This site publishes freely readable explanations of how the mechanisms work. There is nothing behind it to buy.

No. We name no products and compare no vendors. Tools in this field are largely interchangeable for the questions a small site has, and the ones worth paying for depend on scale and budget. We describe what a tool has to be able to show you.

No. That question needs access to your site, your history and your data, and even then the honest answer is often uncertain. We do not analyse individual sites and do not review reports; anything sent for that purpose will not be examined.

No, and be careful with anyone who says otherwise. Search engines do not publish their ranking systems and change them continuously. What can be said honestly is which practices are documented, which are widely observed and which are folklore — which is what these texts try to do.

Because the figures circulating in this field are mostly vendor estimates or extrapolations from small samples, and they are repeated until they sound official. We would rather explain a mechanism than pass on a number we cannot verify.